This article, written from a business advisor’s perspective, outlines the concept of SWOT analysis and its importance in business strategy. It covers each component of SWOT (Strengths, Weaknesses, Opportunities, Threats), why it’s critical for informed decision-making and strategic planning, and tips on conducting and leveraging SWOT analysis for strategic action. The focus is on using SWOT analysis as a tool for gaining comprehensive insights into the business and shaping effective strategies.