Why are you in business? It’s a question that deserves your reflection and understanding. Your answer to this question is powerful—it shapes your business’s purpose, guides your decision-making, influences your resilience, and defines your leadership style. By aligning your business operations with your personal “why,” you set the stage for meaningful work, sustained motivation, and genuine success. Remember, the most successful businesses are not just about what they do or how they do it, but fundamentally about why they do it.