Extending credit to new business clients is a common practice, but it comes with its own set of risks. We emphasize the importance of a thorough analysis before providing credit to new clients. This careful approach helps in mitigating risk and ensuring the financial health of your business. Here’s a guide on how to effectively analyse new business clients for credit provision.

1. Understanding the Importance of Client Analysis

  • Risk Management: Analyzing a new client’s creditworthiness helps in managing the risk of non-payment, which can impact your cash flow and financial stability.
  • Building Profitable Relationships: A thorough analysis also aids in building profitable and sustainable business relationships.

2. Credit Application Form

  • Gather Essential Information: Have new clients complete a credit application form. This should include business details, trade references, ABN, and agreement to your credit terms.
  • Privacy Compliance: Ensure that your credit application process complies with Australian privacy laws.

3. Credit Checks and References

  • Conduct Credit Checks: Use a credit reporting agency to conduct credit checks on the client. This will provide insights into their credit history and financial stability.
  • Trade References: Check the trade references provided. Contact these businesses to understand the client’s payment history and reliability.

4. Analysing Financial Statements

  • Financial Health: Review the client’s financial statements, if available, to assess their financial health. Look at their profit and loss statements, balance sheets, and cash flow statements.
  • Debt-to-Income Ratio: Calculate their debt-to-income ratio to gauge their ability to meet financial obligations.

5. Assessing the Business’s Track Record

  • Business History: Consider the length of time the business has been operating. A longer track record may indicate more stability.
  • Market Reputation: Research their market reputation. Online reviews, industry forums, and discussions with industry peers can provide valuable insights.

6. Setting Credit Terms

  • Clear Terms: Based on your analysis, set clear credit terms including credit limits, payment terms, and late payment penalties.
  • Customised Terms: Consider customising credit terms based on the risk assessment of each client.

7. Documentation and Agreement

  • Written Agreement: Have a written agreement outlining the credit terms, signed by both parties. This should include provisions for late payments and non-compliance.

8. Ongoing Monitoring

  • Regular Review: Regularly review the client’s credit position and payment performance. Be prepared to adjust credit terms as necessary.
  • Stay Informed: Keep abreast of any changes in the client’s business that might affect their creditworthiness.

9. Contact Us

  • Consult with Experts: If you’re uncertain about credit assessment processes. They can provide guidance and help implement effective credit assessment strategies.


Extending credit to new business clients is a strategic decision that requires careful consideration. By conducting a thorough analysis, setting clear credit terms, documenting agreements, and engaging in ongoing monitoring, you can mitigate financial risk while fostering valuable business relationships. Remember, effective credit management is key to maintaining the financial health of your business.